I'm starting to believe that the folks at Apple are pretty smart. If you haven't noticed, and I'm sure you have, the products they market are as eye appealing as they are technologically brilliant. The iMac, iPod, iPhone, iTouch... my eyes literally burn when I watch the ads. Recently, as I prepared to purchase a new cell phone, I spent months researching (yearning, craving, coveting) the iPhone. In the end I needed a phone with better call quality, couldn't justify the extra $30/month required data plan, and Verizon sweet-talked me with a hefty discount. My heart still aches. I'm still quite happy with the phone I chose (the Dare), but cannot shake a growing desire to purchase the iTouch (the iPhone without the phone). Of course, my obsession doesn't stop with Apple. Yesterday I found myself reading about the new Kindle2, a small, portable, wireless electronic book-reader thingy. Even though 95% of the books I read are for seminary, I began wondering... how much does this cost? ($350... ouch!) Could we afford this? ("absolutely not" says my wife's subconscious brain transponder). And what does it matter? I don't read so many books that I need a small, portable, wireless electronic book-reader thingy. But, and the guys will back me up here, it's a new form of technology (really, it is quite impressive) and we (men) must acquire all things of this nature. If we do not, we are not real men and have failed at achieving what is written in our genetic code.